How to Create a Branded Hashtag That Drives UGC and Builds Community

A hashtag might just seem like a little # symbol, but when done right, it can become the heart of your brand’s community. A branded hashtag is more than just a marketing tool—it’s an invitation. It’s a way to inspire your audience to create, share, and engage with your brand in an authentic and exciting way.

If you’ve ever wondered how to create a branded hashtag that sparks user-generated content (UGC) and strengthens your connection with your audience, you’re in the right place. Let’s walk through the process step by step so you can launch a hashtag that people actually want to use.

What Is a Branded Hashtag?

A branded hashtag is a unique tag created specifically for your business, campaign, or community. It could feature your brand name, a tagline, or an idea that resonates with your audience. The best branded hashtags are simple, memorable, and tied to your brand’s identity.

Think of examples like:

• #JustDoIt by Nike

• #ShareACoke by Coca-Cola

• #MyCalvins by Calvin Klein

These hashtags don’t just promote a brand—they encourage people to share their experiences, creating a snowball effect of UGC.

Why Do You Need a Branded Hashtag?

A great branded hashtag does three powerful things for your brand:

1. Encourages UGC: It inspires your audience to create and share content featuring your brand.

2. Builds Community: It connects people who share a love for your products or values, fostering a sense of belonging.

3. Boosts Brand Awareness: Every time someone uses your hashtag, it’s an opportunity to reach a wider audience.

Step 1: Brainstorm the Perfect Hashtag

Before you jump into creating your hashtag, you need to ensure it’s strategic, memorable, and aligned with your brand. Here’s how to get started:

1. Keep It Simple and Memorable

The best hashtags are short, easy to spell, and easy to remember. Avoid long phrases or anything complicated. Think #LoveYourLook instead of #WeLoveHowYouStyleOurOutfits.

2. Make It Unique

Your hashtag needs to stand out. Search Instagram or Twitter to ensure the hashtag you have in mind isn’t already heavily used by another brand.

3. Align It with Your Brand Identity

Your hashtag should reflect your brand’s values, products, or community. For example:

• A fitness brand might use something like #StrongerEveryDay.

• A sustainable fashion brand might go for #WearItForward.

4. Inspire Action or Emotion

Create a hashtag that motivates people to join in. Words like “share,” “love,” “create,” or “my” work well because they invite participation.

Step 2: Launch Your Branded Hashtag

Once you’ve nailed down your hashtag, it’s time to introduce it to the world. Here’s how to make your launch a success:

1. Start with Your Own Content

Use your new hashtag consistently in your posts, stories, and captions. Show your audience how to use it by creating example content.

2. Announce It Loud and Clear

Make a big deal about your hashtag’s launch. Announce it in an Instagram post, explain its purpose, and encourage your followers to start using it.

3. Incentivize Participation

Kick off your hashtag campaign with an incentive. For example:

• Run a contest: “Post a photo using #MyBrandTag, and you could win a $50 gift card!”

• Offer a feature: “Use #MyBrandTag for a chance to be featured on our feed.”

4. Use It Across All Platforms

Don’t limit your hashtag to Instagram. Use it on Twitter, TikTok, and even offline—on packaging, receipts, or in-store signage.

Step 3: Promote and Encourage UGC

The key to making your branded hashtag stick is keeping the momentum going. Here’s how to encourage your audience to embrace it:

1. Share UGC Regularly

When your followers start using your hashtag, show them love by sharing their content. Highlight their posts on your feed or stories and tag them to show your appreciation. This not only builds community but also encourages others to participate.

2. Partner with Influencers

Collaborate with influencers who align with your brand to promote your hashtag. Influencers can inspire their followers to join in and create UGC using your tag.

3. Integrate It into Campaigns

Use your hashtag in every campaign. Whether it’s a new product launch, a seasonal promotion, or a special event, keep your hashtag front and center.

4. Add It Everywhere

Promote your hashtag wherever possible:

• In your Instagram bio

• On your website

• In your email newsletters

• On physical products or packaging

Step 4: Monitor and Evolve

Once your hashtag is out there, your job isn’t over. Keep track of how it’s performing and adapt as needed.

1. Track Engagement

Use tools like Instagram Insights or social listening platforms to see how many people are using your hashtag and engaging with the content.

2. Engage with Your Community

Take the time to comment on posts that use your hashtag. A simple “We love this!” goes a long way in building loyalty.

3. Refresh If Necessary

If your hashtag isn’t gaining traction, don’t be afraid to tweak it. Ask for feedback and experiment with new ideas until you find what resonates.

Inspiring Branded Hashtag Success Stories

Need some inspiration? Check out these brands that nailed their branded hashtags:

• Airbnb’s #AirbnbExperiences encourages guests to share unique moments from their stays.

• GoPro’s #GoProFamily celebrates adventure and creativity by spotlighting user content.

• Dove’s #RealBeauty sparks meaningful conversations about self-confidence and diversity.

Final Thoughts: Your Hashtag Is Your Community’s Rallying Cry

Creating a branded hashtag is about more than just boosting your visibility—it’s about building a community. When done right, your hashtag becomes a symbol of connection, creativity, and shared experiences. It invites your audience to take part in your brand’s story and make it their own.

So, what are you waiting for? Start brainstorming, launch your hashtag, and watch as your community comes alive, one post at a time.

Your Turn! What’s your favorite branded hashtag, or which of these tips will you try first? Share your thoughts in the comments below or tag us in your next UGC post—we’d love to see it! 😊