Entertaining Content Ideas to Make Your Brand More Relatable on Instagram
- Digital Marketing Handbooks
- Sep 3, 2024
- 5 min read
When it comes to building a loyal and engaged audience on Instagram, relatability is everything. People don’t just follow brands for products or services—they follow for connection, humor, and those “OMG, that’s so me!” moments. That’s where entertaining content comes in.
By infusing your brand with humor, trending challenges, and interactive elements, you create an approachable personality that resonates with your audience. In this blog post, we’ll explore entertaining content ideas—from memes to interactive Stories—to help make your brand more relatable and fun to follow.
Why Entertaining Content Works on Instagram
Entertaining content isn’t just about making people laugh; it’s about forging a connection. Here’s why it’s so effective:
It Humanizes Your Brand: Humor and trends make your brand feel more approachable and relatable.
It Encourages Shares: People love sharing entertaining content with their friends, helping your posts reach a wider audience.
It Boosts Engagement: Funny or interactive content sparks likes, comments, and DMs, signaling to the algorithm that your posts deserve more visibility.
Now, let’s dive into how you can bring more fun and relatability to your Instagram profile!
1. Memes That Speak to Your Audience
Why Memes Work:
Memes are like inside jokes—they create a sense of community among people who “get it.” When your brand shares a meme that resonates, you’re showing your audience that you understand their humor, struggles, and interests.
How to Use Memes:
Make Them Relevant: Relate your memes to your niche or industry. A fitness brand, for example, might post a meme about skipping leg day.
Keep It Light: Memes should be playful and easy to understand. Avoid overly complicated humor.
Stay On-Brand: Use fonts, colors, or captions that reflect your brand personality.
Example Idea:
For a coffee brand:Image: A meme of a grumpy cat with the caption: “Me before coffee: 😾 / Me after coffee: 😻”CTA: “Tag your coffee-loving friend!”
2. Participate in Trending Challenges
Why Trends Work:
Trending challenges and formats are already familiar to your audience, making them more likely to engage. Plus, hopping on trends shows that your brand is keeping up with what’s popular.
How to Use Trending Challenges:
Adapt to Your Niche: Put a creative spin on trends to make them relevant to your industry.
Act Quickly: Trends move fast, so don’t wait too long to join in.
Add Your Brand’s Flair: Incorporate your products or services into the challenge to make it unique.
Example Idea:
For a beauty brand:
Join a “GRWM” (Get Ready With Me) trend and showcase a quick skincare or makeup routine using your products.
Add humor with a caption like: “Get ready with me… but only if I’ve had my coffee first ☕💄.”
3. Create Interactive Instagram Stories
Why Interactive Stories Work:
Stories are perfect for sparking quick engagement. Features like polls, quizzes, and question stickers let your audience participate, making them feel more connected to your brand.
How to Make Stories Interactive:
Use Polls: Ask fun, light-hearted questions like “Coffee or tea?” or “Which is harder: leg day or cardio?”
Add Quizzes: Create a mini quiz about your niche. For example, a travel brand might ask, “Can you guess this destination based on the photo?”
Ask for Opinions: Use the question sticker to invite responses, such as “What’s your go-to Monday motivation?”
Example Idea:
For a pet brand:Post a poll asking: “Who’s more dramatic when they’re hungry: cats or dogs?”Follow up with funny videos or memes showing dramatic pets.
4. Behind-the-Scenes Humor
Why It Works:
Sharing behind-the-scenes moments adds authenticity and gives your audience a peek into your brand’s personality.
How to Make It Fun:
Share bloopers or funny mishaps during product shoots.
Post relatable “day in the life” content of your team or founder.
Showcase your team’s personalities through playful captions or Reels.
Example Idea:
For a bakery:Post a Reel titled: “What it’s really like to frost 100 cupcakes before 8 AM 🧁😂” showing the fun chaos of your morning prep.
5. Gamify Your Content
Why Games Work:
Gamified content keeps your audience engaged while offering them a fun challenge or reward.
How to Add Games:
Create “this or that” posts where followers choose between two options.
Share puzzles, riddles, or spot-the-difference challenges related to your brand.
Host mini giveaways for participants who engage with your game.
Example Idea:
For a fitness brand:Post a puzzle: “How many dumbbells can you spot in this image? Comment your answer below for a chance to win a free workout guide!”
6. Leverage Popular Culture
Why Pop Culture Works:
Tapping into movies, TV shows, or trending topics adds a layer of familiarity that instantly grabs attention.
How to Use Pop Culture:
Relate a trending topic to your brand or niche.
Share light-hearted commentary on a popular TV show or cultural moment.
Example Idea:
For a tech brand:Post a meme: “When you try turning it off and on again, but it still doesn’t work 😩” with a reference to a trending show or character for added humor.
7. Fun Reels with Personality
Why Reels Work:
Reels let you combine humor, relatability, and creativity into one shareable format.
How to Make Fun Reels:
Use trending audio to showcase your product or team in a lighthearted way.
Create relatable skits that poke fun at common experiences in your niche.
Add captions or text overlays to make your content accessible to all viewers.
Example Idea:
For a plant shop:Reel idea: “POV: You go to the plant store for one pot… and leave with five new plants 🌱😂”Use a trending sound and fast cuts to make it dynamic and funny.
8. Celebrate Relatable Everyday Moments
Why It Works:
Highlighting the small, everyday moments your audience experiences makes your content instantly relatable.
Example Idea:
For a coffee shop:Post: “When you get the perfect milk froth on your latte… chef’s kiss ✨☕”Add a funny caption like: “Tag someone who’s also low-key proud of their latte art!”
Tips for Making Your Content Stand Out
To ensure your entertaining content hits the mark, follow these best practices:
Know Your Audience: Understand their humor, challenges, and interests so your content feels relevant.
Stay Authentic: Don’t force trends or humor—be true to your brand’s personality.
Keep It Visual: Use eye-catching colors, fonts, and layouts to grab attention.
Encourage Interaction: Add CTAs like “Tag a friend who can relate!” or “Share this if it made you smile!”
Final Thoughts: Make Them Laugh, Relate, and Engage
Entertaining content isn’t just about humor—it’s about creating a connection. By sharing memes, joining trends, and crafting interactive Stories, you make your brand more relatable and approachable. And when your audience feels connected to you, they’re more likely to engage, share, and keep coming back for more.
Now it’s your turn! Which of these entertaining content ideas are you most excited to try? Share your thoughts in the comments or tag us in your next post—we can’t wait to see your creativity in action!
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