Educational Content That Works: How to Become a Go-To Resource on Instagram
- Digital Marketing Handbooks
- Sep 6, 2024
- 4 min read
In a sea of pretty pictures and trending Reels, there’s one type of content that never goes out of style on Instagram: educational content. Why? Because people don’t just come to Instagram to scroll—they come to learn, solve problems, and find inspiration.
When done right, educational content can position your brand as a trusted authority in your niche, drive engagement, and keep your audience coming back for more. Whether you’re sharing tutorials, how-to posts, or infographics, your content has the potential to stand out as a valuable resource.
In this guide, we’ll walk you through how to create educational content that works on Instagram, complete with actionable tips for becoming your audience’s go-to resource.
Why Educational Content Works on Instagram
Educational content thrives on Instagram for a few key reasons:
It Offers Value: People love content that teaches them something new or helps them solve a problem.
It Builds Authority: Sharing your expertise consistently positions you as a leader in your industry.
It Encourages Saves and Shares: High-value content often gets saved for later or shared with others, increasing your reach and engagement.
If you want your content to be memorable and impactful, focus on teaching your audience something they didn’t know before.
Types of Educational Content That Work
Here are the top formats for creating educational content that resonates with your audience:
1. Tutorials
Step-by-step tutorials are a fantastic way to teach your audience something practical.
Why They Work:
Tutorials break down complex ideas into simple, actionable steps.
They provide immediate value, which builds trust with your audience.
Example Ideas:
A fitness coach could post: “How to Perfect Your Squat in 3 Easy Steps”
A graphic designer might share: “Quick Tips for Choosing the Perfect Font Pairing”
Pro Tip:
Use carousel posts or Reels for tutorials. Each step can have its own slide or clip, making the content easy to follow.
2. How-To Posts
How-to posts are perfect for teaching your audience how to achieve a specific goal or solve a common problem.
Why They Work:
They position your brand as a problem-solver.
They encourage your audience to save the post for future reference.
Example Ideas:
A skincare brand could post: “How to Build a Nighttime Skincare Routine”
A small business coach might share: “How to Create a Social Media Content Calendar”
3. Infographics
Infographics are visually engaging ways to present information, statistics, or step-by-step processes.
Why They Work:
They’re easy to digest and visually appealing.
They stand out in the Instagram feed and encourage shares.
Example Ideas:
A nutritionist could post: “5 Foods to Boost Your Energy” with vibrant icons and illustrations.
A tech brand might share: “The Evolution of Smartphones: A Timeline”
Pro Tip:
Use tools like Canva or Adobe Express to create sleek, on-brand infographics.
4. FAQs
FAQs (Frequently Asked Questions) answer common queries your audience might have about your niche, product, or industry.
Why They Work:
FAQs address real pain points or curiosities your audience already has.
They help educate potential customers about your offerings.
Example Ideas:
A personal trainer could post: “FAQ: Do You Need Protein Shakes to Build Muscle?”
A travel agency might share: “FAQ: What’s Included in Our Vacation Packages?”
5. Lists and Checklists
Lists and checklists are highly saveable because they provide a clear, actionable resource.
Why They Work:
They simplify information into easy-to-follow steps.
They’re perfect for carousel posts, which encourage audience engagement.
Example Ideas:
A wedding planner could post: “10 Questions to Ask Your Wedding Venue Before Booking”
A productivity coach might share: “Daily Habits Checklist for Staying Organized”
How to Create Educational Content That Stands Out
Now that you know the types of educational content to create, here’s how to make it impactful:
1. Know Your Audience
The most successful educational content speaks directly to your audience’s needs, pain points, and interests.
How to Do It:
Use Instagram polls or Q&A stickers to ask your audience what they want to learn.
Analyze your most popular posts to see what topics resonate most.
2. Be Clear and Concise
Educational content should simplify, not overwhelm. Keep your messages short, actionable, and easy to understand.
Pro Tip:
Use bullet points, numbered lists, or step-by-step instructions to organize your content.
3. Make It Visual
Instagram is a visual platform, so your educational content should be as visually appealing as it is informative.
How to Do It:
Use bold fonts, clean layouts, and your brand colors for consistency.
Incorporate icons, graphics, or illustrations to make your content more engaging.
4. Include a Strong Call-to-Action (CTA)
Encourage your audience to engage with your content by including a clear CTA.
Examples of CTAs:
“Save this post so you can reference it later!”
“Tag a friend who needs this tip!”
“Follow us for more tutorials like this!”
5. Be Consistent
Consistency is key to becoming a go-to resource. Make educational content a regular part of your Instagram strategy.
Pro Tip:
Create a content calendar that includes weekly or monthly educational posts to keep your audience engaged.
Promoting Your Educational Content
Once you’ve created your educational content, make sure it reaches the right audience.
1. Use Instagram Stories
Share snippets of your post in Stories with a swipe-up link (or “Link in Bio” prompt) to drive traffic to your feed.
2. Leverage Hashtags
Use niche-specific hashtags to make your content discoverable. For example:
3. Collaborate with Influencers
Partner with influencers in your niche to share your educational content with their audience.
Final Thoughts: Become the Expert Your Audience Trusts
Creating educational content isn’t just about boosting your Instagram engagement—it’s about building trust, adding value, and positioning your brand as a leader in your niche. By sharing tutorials, how-to posts, and other valuable resources, you’ll not only grow your audience but also foster a loyal community that looks to you for guidance.
Now it’s your turn! What’s the next educational post you’re planning to create? Share your ideas in the comments below, or tag us in your Instagram post—we’d love to see your brilliance in action!
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