15 Trending Hashtags Every Brand Should Try This Season
- Digital Marketing Handbooks
- Aug 1, 2024
- 3 min read
Hashtags are the unsung heroes of Instagram marketing, helping your content reach the right audience and driving meaningful engagement. But with trends shifting faster than ever, it’s crucial to stay updated on the hashtags that are resonating with your audience right now.
This season, we’re here to help you stay ahead of the curve with 15 trending hashtags that are perfect for boosting your visibility, no matter your industry. From seasonal favorites to niche-specific gems, this curated list will help you connect with your audience and keep your content fresh.
Let’s dive in!
Why Trending Hashtags Matter
Using trending hashtags is like jumping on a moving train—it helps your content join larger conversations and increases its chances of being discovered.
Here’s why you should incorporate trending hashtags into your strategy:
Boost Visibility: Trending hashtags expose your posts to a larger, engaged audience.
Stay Relevant: They show your audience that your brand is tuned into the latest conversations and events.
Drive Engagement: People searching or following trending hashtags are more likely to interact with related content.
15 Trending Hashtags to Try This Season
Here’s your go-to list of trending hashtags, categorized by industries and themes, to help your brand shine this season:
1. General Seasonal Hashtags
Perfect for any brand wanting to embrace the current vibes.
#SeasonalVibes – Showcase your products, services, or content in the context of the season.
#CozyDays – Great for lifestyle brands, home decor, or any cozy aesthetic posts.
#Hello[Season] (e.g., #HelloAutumn, #HelloWinter) – Announce the change of seasons with content that feels timely and inviting.
2. Fashion and Beauty Hashtags
For brands in style, skincare, or makeup, these trending tags are a must-try:
#SeasonalStyle – Highlight your seasonal collections or outfit ideas.
#[Season]GlowUp (e.g., #WinterGlowUp) – Showcase beauty transformations or skincare routines.
#OOTDInspo – Share outfit-of-the-day posts to inspire your audience’s wardrobe.
3. Food and Beverage Hashtags
Cater to foodies and coffee lovers with these delicious tags:
#SeasonalEats – Perfect for sharing recipes or seasonal menu updates.
#CozySips – Feature warm drinks like coffee, tea, or hot cocoa.
#BakingSeason – Highlight baked goods or inspire your audience with baking tutorials.
4. Travel and Adventure Hashtags
For travel bloggers, tourism brands, or outdoor enthusiasts:
#WanderlustSeason – Share travel inspiration or scenic destinations.
#NatureEscape – Showcase outdoor adventures, from hiking to camping.
#StaycationVibes – Promote local travel ideas or cozy at-home retreats.
5. Wellness and Fitness Hashtags
Connect with the health-conscious crowd using these tags:
#MindfulMoments – Promote mental wellness or mindfulness tips.
#SeasonalSelfCare – Share ways to stay healthy and balanced during the season.
#[Season]FitnessChallenge (e.g., #WinterFitnessChallenge) – Engage your audience with a fitness campaign.
How to Incorporate Trending Hashtags Effectively
Using hashtags isn’t just about slapping them onto a post. Here’s how to maximize their impact:
1. Pair Trending Tags with Niche Hashtags
Trending hashtags are great for reach, but combining them with niche-specific tags ensures your content connects with the right audience.
Example for a Fitness Brand:
Post Caption: “Cozy up with a warm cup of tea after your evening yoga session! 🧘♀️ #MindfulMoments #WellnessJourney #YogaFlow”
2. Keep Your Hashtag List Fresh
Trending hashtags don’t stay trending forever. Rotate them out and experiment with new ones as the season progresses.
Pro Tip:
Create a monthly hashtag refresh list to stay updated on what’s hot.
3. Don’t Overuse Hashtags
Stick to 10–15 high-quality hashtags per post. Overloading your caption with tags can look spammy and hurt your engagement.
4. Add Hashtags to Stories and Reels
Hashtags aren’t just for captions—use them in Instagram Stories and Reels to boost discoverability.
Pro Tip:
Hide your hashtags behind stickers or adjust the text color to blend with your background for a clean look.
Tracking Your Hashtag Performance
It’s not enough to just use hashtags—you need to track their effectiveness to refine your strategy.
How to Monitor Hashtag Performance:
Instagram Insights: Check impressions from hashtags for each post to see which tags are driving the most visibility.
Keyhole: Use this tool to monitor trending hashtags and analyze their engagement.
Sprout Social: Get detailed insights into how hashtags are performing across your account.
Final Thoughts: Make the Most of Trending Hashtags
Trending hashtags are your golden ticket to staying relevant, boosting engagement, and connecting with your audience on Instagram. By incorporating seasonal vibes and industry-specific tags, you can keep your content fresh, fun, and perfectly in tune with what your followers are searching for.
Now it’s your turn! Which hashtags are you most excited to try this season? Share your favorite ones in the comments or tag us in your next post—we’d love to see how you’re using hashtags to level up your brand!
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