10 Types of Content That Your Followers Will Want to Save and Share

When it comes to growing your engagement on Instagram, one thing is crystal clear: saveable and shareable content is king. Whether it’s a carousel packed with helpful tips, a reel that makes someone laugh out loud, or an inspiring quote that hits home, creating content that people want to save and share is the key to keeping your audience engaged—and coming back for more.

But what exactly does that look like? In this post, we’ll break down 10 types of content that your followers will love to save and share, complete with actionable examples to spark your creativity.

1. Educational Carousels

People love learning something new, and carousels are the perfect format to break down information in an easy-to-digest way.

Why It Works:

• Step-by-step guides and how-tos are highly saveable for future reference.

• Educational content positions your brand as an authority in your niche.

Example:

A fitness coach might create a carousel titled:“5 Mistakes You’re Making at the Gym (and How to Fix Them)”

• Slide 1: Eye-catching title

• Slides 2–5: Each mistake with solutions

• Slide 6: Call-to-action: “Save this for your next gym session!”

2. Motivational Quotes

A good quote has the power to inspire, uplift, or motivate your audience—and they’re incredibly shareable.

Why It Works:

• Motivational content resonates on an emotional level, encouraging followers to share with their friends.

• Simple, bold visuals make quotes easy to save.

Example:

A business coach might share:"Success doesn’t happen overnight—small steps lead to big wins."Include your brand colors and logo subtly in the design to reinforce your branding.

3. Practical Tips and Hacks

Your followers love quick wins. Sharing actionable tips or life hacks related to your niche is a surefire way to boost saves and shares.

Why It Works:

• People save practical content they can revisit later.

• Shareable tips make followers feel like they’re passing along value to their network.

Example:

A skincare brand might post:"3 Easy Steps to Improve Your Skincare Routine"

• Tip 1: Always double-cleanse at night.

• Tip 2: Apply sunscreen daily—even indoors.

• Tip 3: Hydrate with a serum before bed.

End with a CTA: “Save this for your next self-care night!”

4. Entertaining Reels

From funny memes to relatable skits, entertaining content is one of the most shared formats on Instagram.

Why It Works:

• People naturally want to share content that makes them laugh or says, “This is so me!”

• Reels are highly discoverable, helping you reach new audiences.

Example:

A coffee shop might create a reel titled:"When Your Morning Coffee Hits Just Right ☕"Show a humorous, relatable sequence of someone transforming from groggy to energetic after their first sip.

5. Infographics

Well-designed infographics deliver valuable information at a glance. These are perfect for educational or data-driven content.

Why It Works:

• People save infographics because they’re easy to reference later.

• They’re visually appealing and make complex ideas simple to understand.

Example:

A sustainability brand might post:"The Environmental Impact of Fast Fashion"Include stats like:

• “85% of textiles end up in landfills annually.”

• “One cotton t-shirt requires 2,700 liters of water to produce.”

  
  

  End with a CTA: “Save this to stay informed!”

6. Relatable Memes

Who doesn’t love a good meme? Memes tap into universal experiences, making them ultra-shareable.

Why It Works:

• Memes are quick, funny, and resonate with a wide audience.

• They’re often shared via Stories or direct messages.

Example:

A work-from-home brand could post a meme like:"POV: Your coworker is your pet, and they demand attention during every Zoom call."Pair this with a funny photo of a dog or cat interrupting a video call.

7. Behind-the-Scenes Content

Let your audience in on what happens behind the curtain. People love seeing the human side of your brand.

Why It Works:

• Behind-the-scenes content feels authentic, creating a stronger connection.

• Followers save it as inspiration for their own creative processes.

Example:

A candle-making brand might post a reel:"How We Pour Each Candle by Hand 🕯️"Show the step-by-step process, ending with the finished product.

8. Checklists and Templates

Anything that makes life easier for your audience is guaranteed to be a hit. Checklists and templates are super saveable because they provide immediate value.

Why It Works:

• People save checklists and templates to use later.

• These posts position you as a helpful resource.

Example:

A travel agency might create:"The Ultimate Packing Checklist for a Beach Vacation"Include essentials like:

• Sunscreen

• Swimsuit

• Travel-sized toiletries

  
  

  Add a CTA: “Save this so you never forget an essential again!”

9. Inspirational Stories

Real-life stories that inspire hope or perseverance are highly shareable because they evoke emotion.

Why It Works:

• Emotional content strengthens your bond with your audience.

• People share stories that resonate with them personally.

Example:

A fitness coach might share:"How [Client Name] Lost 30lbs While Finding Confidence Again"Include before-and-after photos and a heartfelt testimonial.

10. Seasonal Content

Tap into holidays, trends, or seasonal themes that are relevant to your audience.

Why It Works:

• Seasonal content feels timely and relatable, making it shareable.

• It gives followers a reason to save it for upcoming events.

Example:

A baking brand could post:"5 Easy Holiday Cookie Recipes You Can Bake with Kids 🎄"List each recipe on a carousel with a call-to-action: “Save this for your holiday baking marathon!”

Tips for Making Content Even More Shareable and Saveable

• Keep It Visually Appealing: Use bold fonts, clean layouts, and eye-catching colors.

• Use a Call-to-Action (CTA): Encourage your audience to save or share with phrases like:

  • “Tag a friend who needs to see this!”

  • “Save this for later!”

• Keep It Relevant: Focus on topics that matter to your audience right now.

Final Thoughts: Make Your Content Work Harder for You

Creating shareable and saveable content isn’t just about boosting engagement—it’s about offering your audience real value. When you make content that educates, entertains, or inspires, you build stronger connections and position your brand as a go-to resource.

Now it’s your turn! Which of these content ideas will you try first? Share your thoughts in the comments below or tag us in your next post—we’d love to see your creativity in action!